Syra Tupas-Catanus

Managed by Concierge Team - Office Based Work directly to client Stress Matters, B Corp Company, London, UK (Office-Based)

Virtual Assistant/Lead Generation Specialist - WRKPOD INC. - Bacolod City, Philippines

(2025-06 - 2026-05)

Managed by Concierge Team - Office Based Work directly to client Stress Matters, B Corp Company, London, UK (Office-Based)

• Conduct market research to identify potential prospects.
• Utilize LinkedIn Sales Navigator for lead generation and outreach.
• Initiate contact with prospects through various channels, mainly LinkedIn.
• Nurture relationships and schedule booking meetings.
• Follow up with prospects and provide proposals.
• Collect, cleanse, and organize data from various sources.
• Assist in managing our CRM system (Active Campaign).
• Design and implement data processes and automation.
• Support database maintenance and security measures.
• Analyze data to identify trends and insights.
• Generate reports on lead generation activities and conversion rates.
• Create email campaigns marketing and Lead Magnets.
• Enrolling in the programs and communicating with clients.
• Updating Program modules in Learn Worlds.
• Calendar Scheduling Management and Email management.
• Google Business analytics review.
• Social Media posting and engagement (focus on LinkedIn)
• Other ad hoc and Administrative tasks as assigned.

Fieldwork Supervisor / Panel Engagement Team Leader - ThermoFisher Scientific - Bacolod City, Philippines

(2019-08 - 2025-06)

Remote position working on market research and lead generation for medical professionals across multiple regions.

• Developed robust CDM processes for doing Market Research/Lead Generation targeting Medical professionals across the United States, Europe, Latin America, Canada, Australia and some part of Asia.
• Managed of database management team within customer panel engagement team across Philippines and Brazil where we handled a thorough research from medical and healthcare directories, inputting and updating data from our database, and Validation of Health Care Professional data information and making sure of the team performance through effective management.
• Supervised daily operations, ensuring compliance with safety protocols and operational standards to maintain a Real World Data for Pharmaceutical companies.
• Enhanced productivity reporting by implementing comprehensive coaching and coordination strategies from direct reports to the Upper Executives and Management.
• Successfully data cross-matching client and site lists. Drove maintenance and growth of panel database, resulting in high-quality data input.
• Streamlined scheduling for CDM tasks and facilitated agency/vendors cross-match preparation and report creation.
• Delivered well-structured SOPs and KPIs to optimize operational efficiency.
• Creating a Data report dashboard for using excel and conducting thorough database and panel data analysis using Tableau.
• Coordinated administrative tasks with multiple departments and vendors and Coordinated workflow among team members to enhance productivity and efficiency.
• Strengthened recruitment process to attract top talent for the Panel Engagement Team.
• Sending Email campaigns and maintaining the rapport and communication with Medical professionals.
• Handled and Managed Mailboxes from Outlook for 5 languages (en, fr, de, es, pt) based on country of reference of Panels.
• Provide Administrative, operational and strategic support to projects and senior executives and directors.
• Redefined business title from Customer Database team Supervisor to Panel Engagement Team Leader in July 2024 to align with organizational structure.
• Two consecutive years as Real World Warriors (Top Employee) of the Real World Evidence Department.

Project Support Team Leader/Supervisor - ShoreCloud Corporation - Bacolod City, Philippines

(2015-08 - 2019-06)

• Handled and managed the Contact Search team and supported any project request from the client.
• Focused on data entry, database maintenance, updating existing and adding new contacts using excel, google sheet and company internal CRM tool.
• Built lists for prospect agencies.
• Analyze data to evaluate the focus of the team on what countries and Medical specialties to focus on Market Research.
• Handled all Market Research, Lead Generation/Contact search-related tasks and requests.
• Recruitment interview, coordination with other departments and vendors.
• Survey testing and Quality Assurance.
• Preparing and sending all special campaign requests and email marketing using constant contact.
• Inbox and Email management Management
• CSS coding and reporting.
• Administrative and Operational coordination.

Sales Executive - TMVG and ChemTrust Unlimited Sales and Services Inc - Bacolod City, Philippines

(2015-05 - 2015-07)

• Identified prospects client.
• Maintained the business sales.
• Prepared purchase of orders, invoicing and Bookkeeping.
• Client site visit and making sure products are delivered.
• Prepare Product Quotations, Field Visit and Attending Biddings.
• Developed and maintained strong relationships with key clients to drive repeat business.

Medical Outsourcing and Market Research Specialist - ShoreCloud Corporation - Bacolod City, Philippines

(2010-08 - 2015-04)

• Handled data entry (updating, cleaning using excel)
• Doing Market Research and Contact search/Lead generation.
• Trained in Medical coding and Transcription.
• Database management and Analysis.
• B2B and administrative work.
• Training in System models like Lime.
• Developed and implemented research methodologies to gather actionable insights.
• Communicating with clients for project tasks.
• Conducted primary research via surveys and interviews to gather valuable consumer feedback for product development for the Real World Studies.
• SEO Pain Point research.

On the Job Training – SME Department - Globelines Telecommunication - Bacolod City, Philippines

(2009-06 - 2010-03)

• Telemarketing and administrative work.
• Analyzed complex technical issues, providing effective solutions to optimize service delivery.

Bachelor of Science - Information Management - Carlos Hilado Memorial State University – Main Campus

Secondary Education - Hinigaran Institute Incorporated

Primary Education - Hinigaran Seventh Day Elementary School