Anusak Krobpech

Results-driven Sales Executive with 5+ years of experience across Food Service, Paint & Coatings, and Medical Equipment industries. Proven track record in B2B sales, key account management, and territory development across Southern Thailand. Consistent in achieving and exceeding sales targets through strategic planning, strong customer relationships, and market intelligence.

Proficient in SAP reporting, competitor analysis, and managing the full sales cycle across HoReCa, dealer, and project-based accounts.

Sales Executive at Betagro Public Company Limited (2024-12 – Present)

Food Service / HoReCa

• Manage approximately 40 hotel and restaurant accounts with monthly revenue targets of 3 million THB.
• Handle full sales cycle: lead generation, client visits, product presentations, negotiations, and order management.
• Maintain 80–90% target attainment during low season and achieve 100% during high season.
• Develop strategic sales plans to expand market coverage and increase new account acquisition.
• Conduct competitor analysis and market trend monitoring to identify business opportunities.
• Coordinate with internal departments to ensure smooth delivery, collections, and customer support.

Sales Representative at TOA Paint (Thailand) Public Company Limited (2023-04 – 2024-06)

• Acquired new customers and expanded dealer accounts across assigned sales territory.
• Presented product solutions and provided technical information to customers and contractors.
• Prepared sales forecasts, reports, and operational documentation through SAP system.
• Achieved 80–85% of annual sales targets in 2023 under competitive market conditions.
• Strengthened customer relationships through consistent after-sales support and account management.

Sales Representative at Nippon Paint Decorative Coatings (Thailand) Co., Ltd. (2021-02 – 2023-03)

• Managed customer acquisition and territory sales operations across Phuket and Southern Thailand.
• Drove revenue growth through strategic prospecting, targeted outreach, and relationship development.
• Negotiated pricing and sales conditions while ensuring customer satisfaction and long-term partnerships.
• Achieved 100%+ of annual sales targets in both 2021 and 2022.
• Monitored competitor activities and prepared SAP-based sales reports.

Medical Sales Representative at Earth Line Medical Co., Ltd. (2019 – 2020)

• Promoted medical equipment to healthcare professionals and clinics; achieved all probation sales targets.
• Supported product demonstrations, training activities, and customer consultations.
• Maintained customer relationships and provided after-sales support to ensure satisfaction.

Aviation Security Officer at Thai Lion Air (2014-03 – 2018-11)

• Conducted passenger, baggage, cargo, and aircraft security screening at Bangkok station.
• Ensured compliance with aviation security standards; maintained zero accident/incident record over 4+ years.

Bachelor of Business Administration (BBA) in Air Cargo Management – Rangsit University (2009 – 2013)