Bassel Othman

I am a marketing professional with a strong foundation in data-driven strategy, operations, and digital marketing. I hold a Bachelor of Business Administration in Marketing from the University of Toledo, graduating with a 3.88 GPA. My experience spans marketing strategy, social media management, and operational optimization across various sectors. Fluent in Arabic and English, I bring a global perspective and a results-oriented mindset to every project.

Social Media Intern at Bookstr (2025-01 – 2025-10)

• Scheduled over 50+ posts monthly across Instagram, Facebook, and TikTok, contributing to a 15% increase in audience engagement.
• Developed compelling captions and copy, resulting in a 10% boost in post interactions.
• Engaged with followers by responding to 20+ comments and messages weekly, fostering community growth.
• Collaborated with graphics, video, and editorial teams to create 5+ marketing campaigns, enhancing brand visibility.
• Analyzed performance metrics and adjusted strategies, leading to a 20% improvement in reach.

Marketing and Operations Executive at Teah Mediterranean Cuisine (2023-10)

• Handled daily operations, overseeing inventory, supplier coordination, and staff schedules, ensuring a 95% operational efficiency rate.
• Redesigned the restaurant menu, leading to a 10% improvement in customer satisfaction based on feedback.
• Established partnerships with 3 new delivery platforms, improving delivery sales by 20%.
• Managed the restaurant's social media platforms, increasing customer engagement by 30% through targeted digital marketing campaigns.

Data Analyst Intern at American University of Beirut Medical Center (2017-06 – 2017-08)

• Configured over 500 data entries weekly in the medical field, ensuring accurate patient information.
• Collaborated with 3 interdisciplinary teams, refining data collection techniques and increasing efficiency by 20%.
• Utilized statistical software to visualize and interpret over 2,000 data points monthly, significantly aiding in departmental decision-making.

Bachelor of Business Administration in Marketing – The University of Toledo (2024-12)