Beth Schiffman

Sales and account-management professional with extensive experience in luxury hospitality, golf, wholesale accounts, and fine jewelry. Skilled at building lasting client relationships, coordinating complex reservations and events, identifying revenue opportunities, resolving service issues, and delivering responsive, detail-oriented support. Recognized for strong communication, organization, follow-through, and the ability to manage multiple priorities across departments.

Golf Wholesale Coordinator at PGA National Resort & Spa (2023-01 – 2026-09)

• Manage wholesale, travel-industry, and golf-package accounts, serving as a primary contact from initial inquiry through booking, payment, and post-stay follow-up.
• Prepare customized quotes, contracts, proposals, invoices, and account documentation with close attention to rates, terms, and client requirements.
• Coordinate golf reservations, tee times, accommodations, transportation, and detailed itineraries to deliver seamless group experiences.
• Strengthen repeat business through responsive account service, proactive communication, and recommendations tailored to client needs and budgets.
• Identify opportunities to upsell rooms, golf packages, upgrades, and resort services while supporting revenue and customer-satisfaction goals.
• Resolve booking, billing, and service concerns by partnering with golf operations, reservations, accounting, and other resort departments.
• Maintain accurate booking and account records and track deposits, commissions, payments, revenue, and account activity.

Golf Sales Manager – Buddy Groups at PGA National Resort & Spa (2020-08 – 2023-01)

• Sold, planned, and executed golf experiences for buddy groups, guiding clients through package selection, event details, and resort offerings.
• Developed and maintained client relationships that supported repeat business, referrals, and overall account growth.
• Created tailored proposals and recommendations based on group preferences, schedules, and budgets while pursuing established sales goals.
• Coordinated event logistics across golf operations and resort departments, managed changing priorities, and ensured accurate execution.
• Resolved client concerns promptly and professionally to maximize satisfaction with the overall PGA National experience.

Reservations Sales Agent at PGA National Resort & Spa (2018-07 – 2020-08)

• Assisted guests by phone and email with hotel and resort reservations, rates, room types, amenities, packages, and availability.
• Recommended options based on guest needs and budgets and upsold upgraded rooms, packages, and additional services.
• Created, modified, and canceled reservations; accurately entered guest, payment, and special-request information into the reservation system.
• Explained deposit, cancellation, and refund policies and resolved booking issues while protecting confidential guest and payment information.
• Communicated special requests to hotel departments and contributed to sales, conversion, and service goals.

Office Manager at MSK Real Estate Holding LLC (2015-10 – 2018-06)

• Coordinated vendors, realtors, and tenants to keep daily property and office operations running efficiently.
• Managed invoice processing and timely payments and resolved tenant and vendor issues through consistent follow-up.
• Developed an online sales business for multiple products and represented the business at antique and community markets.

Account Executive at Beny Sofer, Inc. (2013-10 – 2015-10)

• Managed relationships with independent retailers nationwide and developed inventory-positioning plans for key merchandise categories.
• Created sales strategies to improve business performance and profitability and traveled extensively to present new products and support accounts.

Account Representative at Classique Creations (2007-01 – 2013-10)

• Served as account liaison for independent retailers, responding to pricing, design, timing, invoicing, and service inquiries.
• Managed the special-order process, including custom design requests, pricing, order processing, invoicing, and issue resolution.
• Represented product lines at major trade and trunk shows, including JCK Las Vegas, and educated retailers and buyers on product features and quality.
• Proposed new products and procedures and contributed fresh designs that balanced customer appeal with efficient price points.

Assistant to Vice President of Sales at Ritani (2004-01 – 2007-01)

Account Executive at Royal Chain (2002-01 – 2004-01)

Line Manager at BH Multi Com. (1997-01 – 2002-01)

Bachelor of Business Administration – Baruch College, City University of New York