Caleb Santana

Accomplished sales and operations professional with extensive experience in leading teams, optimizing business processes, and exceeding sales targets. Proven ability to manage multiple sites, drive revenue growth, and enhance customer satisfaction. Experienced in sales strategy, team development, and operational efficiency, with a track record of success in high-pressure environments.

Adept at managing key accounts and maintaining long-term client relationships. Eager to bring leadership and operational management skills to a company with great culture and appreciation for their employees.

Assistant Sales Manager at EmpireToday (2024-10 – Present)

• Lead and manage daily operations of the sales team, including scheduling appointments and tracking performance metrics.
• Support onboarding and continuous training of sales consultants to improve performance and accelerate ramp-up.
• Conduct weekly in-field ride-along assessments with sales staff to identify coaching opportunities and boost productivity.
• Collaborate with senior management to establish and exceed sales goals within a high-volume, first-call-close environment.
• Utilize MS Office tools (Excel, Word, Outlook, PowerPoint) to generate reports, analyze trends and guide decision-making.
• Manage field activity/Prospecting for a 20-30M market

Field Sales Manager at CUTCO/Vector Marketing (2018-05 – 2024-05)

7M+ in Sales Influence during 6 years at Cutco. Average Ticket $350.

• Sold over $1M+ in premium products, consistently exceeding sales goals and setting a new office record by generating $13K+ in the first two weeks.
• Developed and implemented sales strategies that maximized team performance and ensured sustained revenue growth.
• Specialized in client engagement, prospecting, and closing high-value deals, contributing to long-term customer retention and satisfaction.

District Manager at CUTCO/Vector Marketing (2020-04 – 2023-12)

• Led a district team that generated $3M+ in sales, surpassing revenue goals and expanding market share.
• Focused on optimizing sales processes, team productivity, and client relationship management to drive growth.
• Developed tailored strategies to improve customer acquisition and retention, maintaining strong relationships with key accounts.

Branch Manager at CUTCO/Vector Marketing (2019-05 – 2019-08)

• Managed a team of representatives, generating $80K+ in sales over 2.5 months through effective sales campaigns and leadership.
• Oversaw branch operations, including budgeting, recruiting, and employee training, ensuring operational efficiency.
• Created sales plans to boost team performance and improve customer engagement.

Assistant Manager at CUTCO/Vector Marketing (2018-05 – 2018-08)

• Assisted the District Manager with sales operations, focusing on training program execution and managing the sales pipeline.
• Supported team sales strategies, which resulted in improved sales performance and higher team morale.

Sales/Management Intern at William Lyon Homes (2017-12 – 2018-02)

• Showcased newly built homes to prospective buyers, gaining hands-on sales experience.
• Conducted market research to improve sales processes and enhance customer satisfaction.

Office Assistant at Griffin Motor Company (2017-05 – 2017-08)

• Managed office operations, processed customer payments, and handled inquiries to ensure smooth business flow.
• Delivered exceptional customer service, maintaining office efficiency.

Porter at Griffin Motor Company (2014-01 – 2016-07)

• Coordinated vehicle logistics, ensuring high-quality detailing and movement for customer satisfaction.
• Developed attention to detail and organizational skills in a high-paced environment.

Co-Founder/Employee at Johnson Elrod & Caleb Santana Lawn Care (2016-05 – 2016-08)

• Managed customer relations for over 50 homes, handling billing, service coordination, and equipment maintenance.
• Gained entrepreneurial experience by overseeing daily operations and ensuring high customer satisfaction.

Student Caller at Monmouth College (2016-08 – 2016-10)

• Engaged with prospective students, promoting enrollment programs and tracking communication outcomes.

Bachelor of Business Administration in Business Administration – Monmouth College (2020-05)