Marketing Lead at Eartheye Space Singapore (2025-02 – 2025-11)
- Led the end-to-end delivery of the company's digital transformation initiative by managing the redesign and implementation of a multi-page corporate website, coordinating project timelines, business requirements, and stakeholder expectations.
- Managed continuous optimization initiatives through data analysis, branding strategy, and iterative improvements, resulting in approximately 600% growth in website traffic.
- Directed a cross-functional workflow automation project integrating marketing, sales, and product teams, improving campaign execution efficiency while reducing manual operational processes.
- Coordinated project priorities across multiple internal stakeholders to ensure timely delivery of strategic initiatives to translate technical satellite solutions into customer-centric narratives.
Digital Strategist & Business Development at Monadex Singapore (2024-02 – 2025-02)
- Managed multiple concurrent digital business initiatives across several brands, coordinating project scope, timelines, execution plans, and stakeholder communication.
- Led the launch of Monadex's digital ecosystem, successfully delivering branding, website, SEO, and content projects that increased online visibility by 270% within three months.
- Oversaw digital transformation projects for subsidiary brands, including Chalkak Studio, maintaining the #1 Google SEO ranking within its market category and increasing inbound organic traffic by 190%.
- Monitored project performance using analytics and KPIs to continuously optimize digital initiatives and improve business outcomes, which achieved a viral impact on TikTok, with posts generating over 20K views.
Account & Marketing Consultant at Wolfgang Creatives Singapore (2023-04 – 2023-10)
- Managed client projects from planning through execution by defining project requirements, coordinating deliverables, and ensuring alignment with client objectives.
- Developed strategic marketing recommendations through market research, competitive analysis, and business insights that increased website traffic by 43%.
- Coordinated campaign schedules, milestones, and stakeholder communication across multiple client accounts.
- Optimized Meta and LinkedIn advertising initiatives through data-driven analysis, reducing customer acquisition costs by 15%.
Public Relations Junior Associate at Edelman Public Relations (2022-08 – 2022-10)
- Coordinated campaign execution for multinational clients including Maybank, HP, and Unilever by managing stakeholder communication, project timelines, and campaign deliverables.
- Served as the primary point of contact for five influencers during HP Gaming 2022, ensuring smooth communication, milestone tracking, and successful campaign execution.
- Developed strategic approaches for client campaigns, exceeding KPIs by obtaining 32 media RSVPs for a press event and generating over 70 media coverage.
Social Media & Community Management Intern at Grab Holdings Inc. (2022-01 – 2022-04)
- Monitored and analysed social media engagement, providing insights that enhanced campaign strategies and customer interactions.
- Implemented a marketing strategy that escalated the participation rate of V-Day contest by more than 9-fold.
- Successfully shifted more than 15 users' negative sentiments into brand love by quickly identifying the issues and initiating moment marketing.
