Cindy Cornelia

Experience in coordinating digital transformation initiatives, process improvements, and cross-functional projects across technology and consulting environments. Experienced in coordinating stakeholders, managing timelines, driving digital transformation projects, and leveraging data to improve business outcomes. Combines business strategy, analytics, and technical knowledge to bridge communication between business and technical teams.

Marketing Lead at Eartheye Space Singapore (2025-02 – 2025-11)

• Led the end-to-end delivery of the company's digital transformation initiative by managing the redesign and implementation of a multi-page corporate website, coordinating project timelines, business requirements, and stakeholder expectations.
• Managed continuous optimization initiatives through data analysis, branding strategy, and iterative improvements, resulting in approximately 600% growth in website traffic.
• Directed a cross-functional workflow automation project integrating marketing, sales, and product teams, improving campaign execution efficiency while reducing manual operational processes.
• Coordinated project priorities across multiple internal stakeholders to ensure timely delivery of strategic initiatives to translate technical satellite solutions into customer-centric narratives.

Digital Strategist & Business Development at Monadex Singapore (2024-02 – 2025-02)

• Managed multiple concurrent digital business initiatives across several brands, coordinating project scope, timelines, execution plans, and stakeholder communication.
• Led the launch of Monadex's digital ecosystem, successfully delivering branding, website, SEO, and content projects that increased online visibility by 270% within three months.
• Oversaw digital transformation projects for subsidiary brands, including Chalkak Studio, maintaining the #1 Google SEO ranking within its market category and increasing inbound organic traffic by 190%.
• Monitored project performance using analytics and KPIs to continuously optimize digital initiatives and improve business outcomes, which achieved a viral impact on TikTok, with posts generating over 20K views.

Account & Marketing Consultant at Wolfgang Creatives Singapore (2023-04 – 2023-10)

• Managed client projects from planning through execution by defining project requirements, coordinating deliverables, and ensuring alignment with client objectives.
• Developed strategic marketing recommendations through market research, competitive analysis, and business insights that increased website traffic by 43%.
• Coordinated campaign schedules, milestones, and stakeholder communication across multiple client accounts.
• Optimized Meta and LinkedIn advertising initiatives through data-driven analysis, reducing customer acquisition costs by 15%.

Public Relations Junior Associate at Edelman Public Relations (2022-08 – 2022-10)

• Coordinated campaign execution for multinational clients including Maybank, HP, and Unilever by managing stakeholder communication, project timelines, and campaign deliverables.
• Served as the primary point of contact for five influencers during HP Gaming 2022, ensuring smooth communication, milestone tracking, and successful campaign execution.
• Developed strategic approaches for client campaigns, exceeding KPIs by obtaining 32 media RSVPs for a press event and generating over 70 media coverage.

Social Media & Community Management Intern at Grab Holdings Inc. (2022-01 – 2022-04)

• Monitored and analysed social media engagement, providing insights that enhanced campaign strategies and customer interactions.
• Implemented a marketing strategy that escalated the participation rate of V-Day contest by more than 9-fold.
• Successfully shifted more than 15 users' negative sentiments into brand love by quickly identifying the issues and initiating moment marketing.

Bachelor of Business and Commerce in International Business Management & Banking and Finance – Monash University

Data Analytics Bootcamp in Data Analytics – Le Wagon (2023-10 – 2023-12)