Devika Bashani

Product executive with 15+ years building and scaling commerce and marketplace platforms across Walmart, Amazon, Zulily and T-Mobile. At Walmart, I lead a multi-team product organization for Marketplace Orders & Returns, owning strategy and business outcomes across a multi-sided ecosystem of customers, sellers, carriers and operations, with a portfolio addressing $1B+ in annual defect exposure. My experience spans the full commerce journey from inspirational discovery and personalization through fulfillment, delivery experience and trust, returns and AI/ML-powered operational intelligence at Fortune 1 scale.

Earlier in my career, I founded and scaled Sanskriti Lifestyle, a premium furniture and home goods business, gaining firsthand expertise in merchandising, vendor management, store ops and supply chain in home retail. I am particularly interested in how agentic AI can make customer and operational experiences increasingly autonomous, adaptive and trusted.

Director, Marketplace Fulfillment and Returns - Walmart

(2023-01)

Owned product strategy and business outcomes for Walmart Marketplace Orders & Returns, leading a large team of Product Managers across fulfillment, delivery promise, tracking, cancellations, returns and refunds, seller–buyer communications, fraud prevention and post-purchase trust.

• Led a portfolio addressing $1B+ in annual defect exposure across returns, cancellations and customer fraud, while protecting revenue and customer lifetime value with speed and promise accuracy.
• Improved Marketplace customer satisfaction by 32%, reduced fulfillment defects by 23% and delivered more than $200M in annualized business impact through improvements in promise accuracy, delivery transparency, seller accountability, customer resolution and returns economics.
• Led AI/ML-powered catalog enrichment and operational decisioning across 500M+ SKUs, improving regulatory compliance, fulfillment accuracy, returns routing and customer satisfaction.
• Built agentic fulfillment flows to maximize delivery speed and promise accuracy by positioning inventory closer to demand, selecting reliable carriers and dynamically optimizing fulfillment routes.
• Defined product strategy to reduce customer fraud, false lost-item claims and returns abuse while preserving legitimate customer trust and balancing loss prevention with long-term customer value.
• Partnered with Business, Engineering, Data Science, Finance and Marketplace leadership to set investment priorities and scale shared capabilities across the end-to-end order lifecycle.

Discovery, Personalization and Growth - Zulily

(2021-01 - 2023-12)

Led Discovery, Personalization and Customer Identity across web and mobile, directly managing Product, Data Science and Business Analytics and establishing a rapid experimentation culture.

• Drove an 18% revenue lift through customer- and inventory-aware personalization, creating curated, inspirational shopping journeys across surfaces and recommendations and cross-sell experiences.
• Built a centralized ML recommendations platform that powered personalized merchandising across the customer journey and supplied ranking and relevance signals to Zulily's advertising platform.
• Owned semantic search, product ranking, authentication, and personalized brand and category experiences, partnering with merchants to improve discovery, repeat engagement and conversion while balancing customer relevance, inventory priorities and commercial goals.
• Increased basket density by innovating a node-aware N-Day Free Shipping program, driving conversion and repeat purchase while reducing shipping costs; filed a patent and served as a founding member of Zulily's Patent Committee.

Senior Product Manager – Technical - Amazon

(2019-01 - 2020-12)

Drove Amazon's delivery experience for Heavy Bulky category (furniture, heavy equipment); doubled First Time Delivery Success (FTDS) with enhanced post purchase CX for 1P and 3P carriers, enabling scheduled deliveries; reduced fulfillment defects by 23% and delivery costs by 7%.

• Owned Amazon's global post-purchase messaging platform supporting 20+ businesses, 4B+ annual customer interactions and over $8B in attributed revenue.
• Reduced customer contacts by improving intelligent notifications and post-purchase experiences.

Product Management Lead - T-Mobile

(2013-01 - 2019-12)

Led digital ordering and self-service platforms across consumer (70+ MM lines) and business accounts; built T-Mobile for Business orders platform, reducing Fulfillment time from 7+ days to near-real time.

• Improved NPS by up to 40%, increased conversion by 24%, generated incremental revenue through predictive chat and reduced operating expense through automation.
• Managed product managers and influenced enterprise platform strategy.

Founder & CEO - Sanskriti Lifestyle

(2008-01 - 2013-12)

Founded and scaled a premium furniture and home goods omnichannel retail business and manufacturing plant.

• Led merchandising, sourcing, product strategy, customer experience, manufacturing partnerships, vendor development and business operations.
• Developed deep expertise in home retail, consumer behavior and omnichannel commerce.

MBA - University of Washington Foster School of Business

MA - French Literature and Art

Masters - International Trade