Janine Elliott

Executive business development, market expansion, and revenue operations leader with 12+ years of experience driving growth across construction, cabinetry, architectural products, building materials, design, and compliance-driven manufacturing environments. Known for launching new markets, developing dealer and distributor networks, influencing early-stage specification decisions, building CRM and pipeline infrastructure, and transforming underdeveloped sales efforts into scalable revenue engines. Combines national business development experience with a strong Western U.S. network and hands-on technical expertise in ConstructConnect, BuildingConnected, and 2020 Design.

Director of Business Development / Revenue Operations at RT Western (2025-10 – 2025-12)

• Built and operationalized the company's first structured business development function, aligning sales, marketing, estimating, and leadership around a more disciplined pursuit strategy.
• Implemented construction-specific CRM and pipeline infrastructure to integrate with BuildingConnected and Procore workflows, improving forecasting visibility, follow-up accountability, and cross-functional reporting.
• Increased win rate from approximately 10% to 35% through pursuit qualification, improved tracking, and more intentional opportunity selection.
• Standardized cross-departmental workflows and SOPs to improve execution consistency, reporting accuracy, and communication between business development, estimating, and operations.
• Introduced AI-enabled tools and workflows to support construction business development, project research, proposal support, and revenue operations efficiency.

Independent Business Development, Marketing, & Revenue Operations Consultant at National Contract Engagements (ZBOM Cabinets, Archatrak, Lynn Safety, RDB Solutions) (2020 – 2025)

• Led U.S. market entry for an international luxury cabinetry manufacturer, establishing brand awareness, developing its first distributor channel, and contributing to more than 300% revenue growth.
• Hired, trained, and managed five regional independent sales representatives across the country, creating a national sales structure to support expansion into new markets.
• Developed architect-focused specification sales strategies to influence projects early, including direct outreach, lunch-and-learn presentations, and positioning products for approved vendor consideration.
• Built CRM, pipeline, marketing, and reporting systems across multiple organizations, shifting sales efforts from reactive lead response to proactive market development.
• Supported manufacturers, contractors, and service providers with business development strategy, project research, qualified lead generation, client outreach, and sales process improvement.
• Maintained and leveraged a national kitchen and bath / building materials network of 300+ industry contacts, with particularly strong concentration throughout Western territories.

Regional Sales Manager at DTA USA Group (2017-06 – 2020-05)

• Delivered 30% year-over-year revenue growth for an Australian contractor-grade tile and flooring tool manufacturer across the Western U.S.
• Managed 80+ dealer accounts spanning Northern California, Western Nevada, and broader Western U.S. markets, building relationships with distributors, contractors, tile suppliers, and industry partners.
• Reported directly to the Vice President and coordinated with five back-end support personnel to service dealer accounts, resolve issues, and support territory growth.
• Executed trade shows, tabletop displays, product demonstrations, dealer training, merchandising support, and social media/product marketing to increase brand awareness and product adoption.
• Analyzed weekly, monthly, quarterly, and annual sales data to track growth, identify underperforming accounts, guide territory expansion, and improve sales accountability.
• Documented sales activity and pipeline movement through CRM, supporting more consistent follow-up, forecasting, and account management.

Sales / Designer at Window-ology Tri-Valley Corporation (2015-01 – 2016-10)

• Sold custom window coverings to Costco customers through in-home design consultations, consistently maintaining an 80% closing ratio through product expertise, active listening, and consultative sales execution.
• Broke company sales records within the first month of employment and contributed to expanding Costco warehouse coverage from four locations to seven.
• Designed custom window treatment solutions including blinds, cellular shades, drapery, Roman shades, sheer shadings, shutters, and fabric treatments.
• Recruited, trained, and mentored sales consultants; coordinated and led weekly sales meetings to support product knowledge, customer experience, and sales performance.
• Maintained competitive product knowledge across Graber, Hunter Douglas, Norman, Comfortex, and related window covering lines.

Operations Support Specialist at Henkel Aerospace (2012-08 – 2015-01)

• Managed facility access control, surveillance, security protocols, BOLO and foreign national files, and confidential information in a regulated aerospace manufacturing environment.
• Coordinated building and equipment testing with plant engineers and supported compliance documentation, contractor access, and maintenance department document control.
• Managed compliance documentation for 30-40 contractor companies, verifying licensing, insurance, safety orientation, and access requirements.
• Joined the internal Safety Committee following an onsite fatality, partnering with EHS leadership on OSHA-aligned safety procedures, communication, and enforcement initiatives.
• Created plant-wide safety communication materials and supported the development of quick-access material safety documentation for onsite materials.
• Coordinated meeting logistics and facility access for key aerospace accounts and defense-related suppliers, including Boeing, Spirit AeroSystems, and U.S. military aerospace suppliers.

Owner & Lead Designer at The Raven's Nest Design (2021 – Present)

• Residential and light commercial interior design, cabinetry design, space planning, client consulting.

Founder / Executive Director at Exotic Encounters (2017 – Present)

• Founded and operate an exotic animal rescue and rehabilitation organization; manage volunteers, fundraising, public education, and organizational operations.

Certified Interior Design – San Diego State University

Coursework in Business / Sales / Real Estate – San Joaquin Delta College