Laura Arredondo

Bilingual Marketing & Communications professional with 10+ years of experience across nonprofit, small business, and entrepreneurial environments. Experienced in developing brand identity, content strategies, digital communications, community engagement, and customer experiences from the ground up. Hands-on background combining strategic thinking with execution across social media, content creation, outreach, and marketing operations.

Brings professional experience in both Mexico and the U.S., with a strong ability to adapt messaging to different audiences and build authentic community connections.

Director of Operations | Marketing Strategy & Client Experience at Canby Pregnancy Care Centers (2025-08 – Present)

Manage hands-on marketing, communications, client experience, and operational initiatives within a small nonprofit organization.

• Contributed to a 52% year-over-year increase in new client acquisition (21 to 32 clients, January–September), supporting marketing communications, community outreach, and client engagement initiatives.
• Develop and manage content and communications supporting community outreach, program awareness, and client engagement.
• Redesigned client service workflows and internal processes to improve consistency, organization, and overall client experience.
• Contributed to the organization’s marketing foundation by strengthening brand consistency, messaging, and digital presence.

Brand Strategist & Community Manager at Amor Mío Pan / Mamá Alternativa (2016 – 2024)

• Developed and executed brand positioning, visual identity, brand voice, and content strategy for a growing consumer and parenting-focused community.
• Grew Facebook community from 0 to 108,329 members and Instagram from 0 to 6,000 followers through organic content strategy and community-driven engagement.
• Built and managed bilingual digital content designed to strengthen audience connection, brand recognition, and community participation.
• Developed content and messaging strategies tailored to different audience needs and stages of the customer journey.
• Increased brand recognition by 70%, based on consumer survey results.
• Managed community engagement and adapted content strategy based on audience response and performance.

Sales Closer | Education Programs at Niños de Ahora (2020 – 2021)

• Served as a top-performing sales closer for high-ticket education and coaching programs.
• Consulted with prospective clients to understand needs, communicate program value, and guide purchasing decisions.
• Developed strong audience communication and relationship-building skills in a high-touch sales environment.

Proprietor & Project Director at Amor Mío Café & Bakery (2017-01 – 2022-11)

• Founded and operated a full-service café, overseeing brand development, customer experience, marketing, staffing, and day-to-day business operations.
• Built the brand from the ground up, including website, menu, online ordering platform, marketing strategy, and customer retention initiatives.
• Developed and executed seasonal marketing campaigns, customer rewards programs, and promotional initiatives.
• Created customer-facing messaging and brand materials to support sales, engagement, and retention.
• Recruited, trained, and managed staff while overseeing inventory, accounting, and payroll.

Master in Advertising – La Salle Bajío (2006 – 2008)

Bachelor in Communication Sciences – La Salle Bajío (1999 – 2004)

Certification in Professional Photography – Escuela Activa de fotografía (2002 – 2004)