Director of Marketing and Business Development - Huntsville Health Care Center - Huntsville, TX
(2026-02)
- Build and maintain referral relationships with hospitals, physicians, senior organizations, and community groups.
- Conduct outside sales calls and educational outreach to grow inquiries and expand referral sources.
- Provide information and guidance to potential residents, families, and referral partners in a professional and compassionate manner.
- Work closely with the Administrator, Director of Nursing, and department heads to ensure smooth admissions and appropriate placement.
- Directed community events and health fairs to promote services and strengthen community relationships.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Developed comprehensive marketing strategies to enhance brand visibility and patient engagement.
Marketing and Admissions Coordinator - Whispering Pines Lodge & Greenbrier Nursing Home - Longview, TX & Palestine TX
(2025-10 - 2026-02)
- Build and maintain referral relationships with hospitals, physicians, senior organizations, and community groups.
- Conduct outside sales calls and educational outreach to grow inquiries and expand referral sources.
- Provide information and guidance to potential residents, families, and referral partners in a professional and compassionate manner.
- Work closely with the Administrator, Director of Nursing, and department heads to ensure smooth admissions and appropriate placement.
- Coordinate and train in-house staff to assist with inquiries, tours, and admissions paperwork.
- Monitor census trends, inquiries, and admissions activity; prepare required tracking and reporting.
Area Advisor - Reliant at Home - Lufkin, TX
(2025-04 - 2025-10)
- Develop relationships with hospitals, doctors offices, skilled nursing facilities and assisted living facilities to earn their business on our outstanding patient care.
- Participate in community health fairs as well as additional community events.
- Act as a community resource for any education and information needed in home health.
Account Executive/Marketing Manager - Angels Care Home Health - Nacogdoches, TX
(2024-04 - 2025-04)
- Develop relationships with hospitals, doctors offices, rehabilitation centers, and mental health facilities to earn the trust and business of patients being referred to Angels Care Home Health.
- Participate in community events. Schedule appointments with facilities to help with activities of their residents.
- Organize and plan events on-site and off site.
- Strategize new marketing techniques and ideas for optimal business growth and referral generation.
Marketing Director - Westgate Gardens Care Center - Visalia, CA
(2023-09 - 2024-03)
- Develop relationships with hospitals and healthcare organizations in my community.
- Implement initiatives that manage and target the audiences perspective of a rehab facility and nursing home.
- Design and develop marketing and promotional materials for the facility, including flyers, and brochures.
- Organize strategic events on-site to promote facility.
- Conduct on-site assessments of potential patients/ residents.
- Manage referrals and admissions that are generated through assigned hospitals.
- Coordinate innovative strategies to accomplish objectives and boost long term profitability.
- Strengthen marketing programs to capture new business and take advantage of changing trends in current markets.
Community Relations Director - Quail park on Cypress - Visalia, CA
(2022-03 - 2023-09)
- Develop, implement, monitor, and report weekly and monthly progress on the facilities census and pipeline.
- Tour our facilities while informing potential prospects of history, as well as benefits of our communities offered to our residents.
- Work with nursing teams and doctors offices to schedule and coordinate paperwork or appointments.
- Contract signings upon time of sale/resident move in.
- Coordinate and plan marketing events within our facility as well as in the community, maintaining public relations, community networking and outreach.
- Social media advertising, mailer advertising and phone calls for invites or information.
Probation Corrections Officer - Tulare County Probation Dept - Visalia, CA
(2021-11 - 2022-03)
- To direct the activities And ensure the security of juvenile inmates; to enforce, establish and Adhere to policy and procedures.
- To supervise juveniles participating in various rehabilitation and counseling programs at the Juvenile Hall/ Juvenile detention facility.
Director of Sales and Marketing - Platinum Home Mortgage - Fresno, CA
(2018-01 - 2019-03)
- Market and promote my loan officers by attending business mixers and events.
- Attend real estate seminars. Event coordination, planning, marketing, setup, and attendance.
Business Development Manager - Guild Mortgage Co - Fresno, CA
(2016-01 - 2018-01)
- Coordinate with sales executives to better align company goals and tactics.
- Motivate team members and junior staff to exceptional performance.
- Lead generation and client contact.
- Event coordination, planning, marketing, set up, and attendance.
- Pipeline management and reporting.
- Recruitment of new employees.
- Forecast future trends and orient strategies for maximum results.
Branch Manager - Citibank - Selma, CA
(2014-01 - 2016-12)
- Responsible for staffing branch, setting goals, conducting performance reviews and year end ratings, promotional transfers, terminations and training.
- Cold calling and networking with business owners and other executives in an effort to establish new banking relationships with an overall goal to drive new revenue and keep existing client retention.
- Organize and implement marketing and advertising campaigns, referral programs, community activities, charity functions, branch socials, etc.
- Assist regional management team on various items pertaining to the expansion of Citibank's products, generation of revenue, and sustainability in the marketplace.
- Increase business and effectively promote the branch and products through multiple channels.
- Meticulously analyze branch financial data including income statements and balance sheets to ensure annual goals are exceeded.
Branch Manager - Chase Bank - Visalia, CA
(2007-01 - 2014-12)
- Oversaw a team of bankers that executed all sales activities; established and achieved sales goals through effective sales management techniques. Recruited, trained, and mentored staff on client profiling, conducting sales meetings, and closing deals.
- Exceeded goals and expectations; conducted skills assessment, performance management, development feedback, and coaching of employees and sales force.
- Utilized consultative sales approach to define customer goals and develop solutions that cultivated strong relationships with customers.
Assistant Branch Manager - WestAmerica Bank - Visalia, CA
(2003-01 - 2007-12)
- Managed sales of bank products, new business, operations, customer service and teller activities; work with regulatory, compliance and internal policies and procedures.
- Supervising, hiring, training, staffing appropriately, coaching.
- New business generation.
- Monthly, weekly, and daily report preparation.
