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Robert Lee Mays

Robert Lee Mays

National Sales · CPG & Wholesale Channel Growth · Strategic Accounts

Talent
Boca RatonMember since September 21, 2026
National & Regional AccountsCPG / Grocery / HBC WholesaleDistributor & Retail ChannelsNew Business DevelopmentPricing & Trade SpendForecasting & Inventory PlanningMargin / P&L ManagementComplex NegotiationsDistribution GrowthSalesforceHubSpotApolloMicrosoft Office 365QuickBooksShopifyAI Workflow Automation
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National & Regional AccountsCPG / Grocery / HBC WholesaleDistributor & Retail ChannelsNew Business DevelopmentPricing & Trade Spend

About

Entrepreneurial sales and commercial executive with 20+ years across wholesale distribution, CPG channels, strategic accounts and business development. Grew a B2B account base from approximately $20M to $90M annually and built a self-funded grocery/HBC wholesale company to $17M+ in revenue. Opened distribution through KeHE and UNFI with hands-on responsibility for customer development, pricing, sourcing, trade spend, forecasting, margin management and P&L.

Experience

Principal at Oasis Luxury Living / Oasis Wine Cellars (2026-01 – Present)

  • Built a 54-account manufacturer and supplier network from zero across five countries, personally negotiating dealer agreements, trade pricing, reseller authorization and territory access.
  • Mapped a 163-firm South Florida market into an active prospecting pipeline spanning builders, designers, architects and showrooms; developed manufacturer, trade and client relationships to create a new referral and specification channel.

Business Operations & Brand Development at Rick Lowe Art (2020-01 – 2026-01)

  • Generated $1.2M–$1.5M in annual placements, with a peak year approaching $2M, through relationship-driven business development across luxury residential, design-trade and international gallery channels.
  • Managed high-value, long-cycle relationships involving customers, designers, pricing, logistics and four European gallery partners.

President at Supreme Medical Supply (2018-01 – 2020-01)

  • Built the business to more than $1M in annual revenue within 12–15 months; owned vendor relationships, B2B partnerships, operations and business development.

Founder & Owner at Better Deals For You, Inc. (2006-01 – 2018-01)

  • Built a self-funded grocery and health & beauty care wholesale business from under $1M to $17M+ in annual revenue through new-account development, sourcing strategy and channel expansion.
  • Opened distribution into the natural and organic grocery channel through KeHE Distributors and UNFI.
  • Owned national and international customer development, pricing, sourcing, vendor negotiations, margin management and operating P&L; built the revenue base without an inherited book, sales organization or inbound lead generation.

Category Buyer at Purity Wholesale Grocers (2002-01 – 2006-01)

  • Managed $55M+ in inventory across 35+ manufacturer lines and 450+ UPCs; supported approximately 75 sales representatives across pricing, sourcing, inventory, trade spend, forecasting and margin management.

Sales / Source Executive at Supreme Distributors, a division of Purity Wholesale Grocers (1998-01 – 2002-01)

  • Grew and managed a B2B account base from approximately $20M to $90M annually; consistently exceeded revenue and profitability targets, earning Top 5% Money Earner recognition and membership in the $100 Million Dollar Club.

Education

Bachelor of Science in Marketing – University of Oklahoma

Skills

National SalesCPG & Wholesale Channel GrowthStrategic Accounts

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