Sarah Hull

Accomplished hospitality and event sales leader with nearly 20 years of experience generating revenue, leading venue operations, and producing exceptional corporate, nonprofit, and social events. Recognized for building long-term client relationships, negotiating high-value contracts, increasing venue revenue, and delivering flawless event execution from initial inquiry through post-event follow-up.

Director of Sales & Venue Operations - Fete the Venue - Costa Mesa, CA

(2018-08 - 2026-07)

Led all sales, business development, venue operations, facility management, and strategy for a premier Orange County event venue.

• Created sales systems, operating procedures, contracts, pricing structures, and client workflows from the ground up.
• Developed pricing models and revenue strategies that maximized profitability while remaining competitive in the Orange County market.
• Identified and expanded into untapped markets, including South Asian weddings and cultural celebrations, generating new revenue.
• Developed strategic partnerships and coordinated venue showcases and client open houses to increase visibility and drive new business.
• Managed full client lifecycle from lead generation and site tours through negotiation, planning, execution, and post-event follow-up.
• Developed website content and social media marketing initiatives that generated new business and strengthened the brand.
• Created proposals, BEOs, production schedules, floor plans, and event timelines to ensure flawless event execution.
• Managed venue systems: contract and event software, HVAC, maintenance, vendor relationships, contract scheduling, cleaning, powers, and facility upkeep.
• Implemented operational systems and organizational processes improving efficiency, consistency, and client satisfaction.
• Drafted and implemented contract language, policies, and alcohol inventory controls ensuring clarity, compliance, and risk mitigation.

Event Sales Manager & Corporate Meeting Specialist - Hyatt Regency Newport Beach - Newport Beach, CA

(2013-04 - 2018-08)

• Generated new business through consultative sales and managed events from inquiry through execution.
• Managed corporate accounts, meeting space, guestrooms, banquet food & beverage, and hotel services.
• Prepared BEOs and coordinated hotel departments to ensure seamless execution.
• Conducted site inspections and cultivated long-term client relationships.

Group Sales Manager / Senior Event Sales & Convention Services Manager - Hyatt Santa Barbara / Hotel Mar Monte - Santa Barbara, CA

(2008-03 - 2013-04)

• Exceeded sales and revenue goals through strategic account management.
• Prepared forecasting reports, pace reports, and revenue analysis.
• Partnered with culinary and operations teams to execute high-quality events.
• Developed proposals, budgets, and client presentations.

Corporate Floor Coordinator (Internship) - Newport Beach Marriott Hotel & Spa - Newport Beach, CA

(2007-06 - 2007-12)

• Served as the on-site liaison for corporate meetings and conferences.
• Coordinated client requests with hotel operations to ensure exceptional guest experiences.

Bachelor of Science - Sports/Entertainment/Event Management - Johnson & Wales University Denver, CO

Associate of Arts - Culinary - Santa Barbara City College Santa Barbara, CA