Seth Hendrickson

I have been lucky enough to be on all sides of the Beverage Industry, from being a GM and selecting entire menu options with various Beer/Wine/Liquor line-ups to brewing beer to the Sales side as well. I wholeheartedly believe that having experience from all angles is a key in forming meaningful and lasting relationships whether it be with vendors, accounts or individuals. Constantly being aware of your all of your surroundings and understanding/recognizing that you next big client or sale may be sitting right in front of you, is essential in this business. I take great pride in knowing that any client of mine will walk away happy and recommend me to the next person, forging the path to excellence.

Beer Distribution Manager - Lariat Lodge Brewing Company | 01/2022 - 04/2025

• Built Distro program from $0 to $1Mil in 3.5 years; tripled brewing capacity in the 1 2 years st Developed relations to secure multiple rounds and mandates statewide with Costco, Buffalo Wild Wings and Dick’s Sporting Goods Park Recognized the need and took on a full Label and Logo re-brand to launch Lariat Lodge with great success Hired Sales Team and managed delivery schedules for all self-distribution

• Raised funding, built 20 barrel brewhouse from the ground up Responsible for all sales/self-distro until obtaining statewide distribution Worked hand-in-hand with multiple distributors (Young’s Market/Stone Distro.) setting up ridealongs, team meetings and new beer presentations Responsible for brewing 16-20 different beer styles and keeping in-line with all production needs (kegs/bottles/cans)

• Oversaw 25-100 employees; responsible for hiring, firing and training of all individuals Directly reported to owners/President regarding all P&L Operations, including all Cost centers Performed Weekly inventories with loss due diligence

Degree in Business Management.