Sunshine Richards

Sales & Business Development Leader with 20+ years of experience driving revenue growth, market expansion, and high-performing sales teams across diverse industries. Proven track record of exceeding sales targets and revitalizing underperforming territories through data-driven strategies, team coaching, and relationship building. Skilled in government, corporate, and B2B sales with deep expertise in account development, contract negotiation, and process optimization.

Recognized for leading high-performing teams, launching new products, and building long-term client partnerships. Adept at leveraging CRM tools, KPI analysis, and sales reporting to deliver consistent results in fast-paced, competitive environments.

Design Consultant at RENEWAL BY ANDERSEN (2025-12 – Present)

• In-Home Consultative Sales, Revenue Growth: Conduct an average of 38 in-home design consultations per month, generating $1,015,188 in replacement window and door sales within the first eight months of employment.
• Sales Performance, Customer Conversion: Maintain a 20% close rate by building rapport, identifying homeowner needs, presenting customized product solutions, and confidently guiding customers through purchasing decisions.
• Operational Excellence, Customer Experience: Consistently maintain a cancellation rate below 10% through proactive customer communication, appointment preparation, and effective expectation management.
• Cross-Functional Collaboration, Process Execution: Partner closely with Operations, Installation, and Sales Leadership to ensure timely completion of contracts, financing documentation, measurements, and post-sale follow-up while maintaining a low margin of administrative error.
• Responsiveness, Accountability: Recognized for providing prompt communication and same-day responses to team members, leadership, and operations staff, supporting efficient project execution and exceptional customer service.

Area Sales Manager at ACTIVE PEST CONTROL (2023-10 – 2025-05)

• Territory Sales Management, Revenue Growth, Team Leadership: Increased territory revenue from $1.6M in 2023 to $1.9M in 2024 by leading a high-performing sales team and executing strategic sales initiatives.
• Product Launch, Market Expansion: Launched new products within the assigned territory by executing tailored launch plans for each product line and expanding market share by identifying and penetrating untapped markets.
• Coaching & Training, Sales Operations: Enhanced team performance and customer experience by conducting frequent joint sales calls, providing one-on-one coaching, and leading comprehensive training sessions on product knowledge and sales techniques.
• Recruitment, Talent Development: Recruited and onboarded top talent, assisted in building a high-performing work environment, and motivated sales reps through ongoing support and team meetings.

Pre-Need Sales Manager at NEPTUNE SOCIETY (2023-04 – 2023-10)

• Sales Operations & Team Building: Revitalized sales operations after a prolonged vacancy, driving 92% month-over-month revenue growth through targeted hiring, onboarding, and KPI-driven coaching.
• Consultative Sales & Client Conversion: Conducted 2–3 in-home consultations daily from website leads, delivering presentations that created urgency for same-day sales, and managed all financing and contracts on-site.
• Lead Generation & Market Expansion: Increased market penetration by proactively following up with leads, expanding outreach to new segments, and continuously monitoring team performance with KPI reports.

Territory Sales Manager at ADT SOLAR (2020-07 – 2022-10)

• Sales Growth, Territory Expansion, Team Leadership: Generated $13.5M in year-to-date sales covering the Atlanta market, promoted to Territory Manager in July 2021, and led weekly team meetings while running “Tactical Tuesday” workshops to boost productivity and coach a team of 20–25 reps.
• Lead Generation, Client Acquisition, Consultative Sales: Conducted 3–4 in-home appointments daily, grew sales through referral programs and cold calling, provided personalized energy analyses and custom solar panel system designs, delivered compelling presentations, and drove same-day sales with immediate contract negotiation and completion.
• Pipeline Development, Technology Enablement, Process Improvement: Spearheaded the ADT Tech program, increasing tech-driven leads from 1 to 19 per month, optimized CRM use for pipeline management, and implemented new business development and productivity strategies for consistent territory growth.

Owner at THE WELCOME WAGGIN’ (2016-03 – 2020-07)

• Entrepreneurship, Client Relationship Management, Service Expansion: Built and managed a successful in-home pet care business, delivering high customer satisfaction by providing personalized pet care, basic home care (light cleaning, plant care, mail collection), and expanding offerings to meet diverse client needs, resulting in strong client loyalty and repeat business.

Key Account Manager, Government Sales at FASTENAL (2012-09 – 2016-03)

• Government Sales, Market Development: Grew branch government sales from $7,500 to $25,000/month in 4 months by creating a new book of business, targeting government markets with cold calling, lunch & learns, and securing contracts and commitments from several accounts.
• Account Management, Territory Oversight: Managed a $1.8M sales territory, servicing existing clients and acquiring new accounts, overseeing vendor managed inventory, sourcing products from 15 categories, and managing in-house inventory for blanket and special orders.
• Sales Reporting, Customer Retention: Designed and deployed sales tracking reports to recover lost sales, monitor year-over-year trends, and track merchandise requests, while proactively following up on payable errors, collections, deliveries, and back-ordered accounts to maximize retention.

Regional Account Manager at BEARINGS LIMITED

Inside Sales at B&D INDUSTRIAL (B&D TECHNOLOGIES DIVISION)

Bachelor of Business Administration in Business and Management – GEORGIA STATE UNIVERSITY