Tiara Starks

Results-driven content operations and publishing professional with experience supporting influencer marketing/UGC campaigns and long-form video/film distribution.

Consultant — Entertainment and Culture Marketing’s Next Gen Practice at United Talent Agency (2024-03 – 2026-07)

• Worked info desk on Day 2 of ZCON 2024, assisted Creative Director with external facing presentations
• Participated and contributed ideas in focus group for major TV news client
• Participant in monthly client-attended focus groups for REI
• Utilized Nielsen data from DemographicsPro for pulling demos from social media platforms.
• Facilitated Zoom meetings with clients and actively take notes during meetings
• Updated external content calendar with live links
• Supported end-to-end content production and QC protocol

Influencer Talent Strategy + Owned Socials/Community Assistant - Fujifilm instax at United Talent Agency (2024-09 – 2026-07)

• Assisted in creating strategy for the Community Manager Brief for Owned Socials workstream
• Assisted strategy lead with creating client status sheets and client-facing decks
• Assisted strategy lead in building out video concepts for client-facing strategy deck; Present said concepts to client directly
• Creator Comms with with talent and representatives via email during pre, during, and post-execution phase of campaigns
• Scheduled briefing calls and post-briefing call comms
• Created and manually entered in data for client-facing metrics tracking
• Edited creator assets (video), if need be
• Utilized Archive to track incoming content for campaigns
• Created Google Form to compile information for future UGC creators
• Collaborated with Account Lead on ideal rates when entering negotiations for creators ahead of client approved picks
• Ad Code Management: Manage and distribute ad codes for TikTok as required for campaigns and inform client

Influencer Talent Strategy - SharkNinja ChillPill at United Talent Agency (2026-02 – 2026-04)

• Led creator comms directly with talent and representatives via email during pre, during, and post-execution phase of campaigns
• Maintained comms with creator going to Coachella; Relay important information regarding their required deliverables
• Led creation of creator brief decks.
• Assisted Account Lead in metrics deck creation during wrap phase of campaigns
• Created metrics tracking sheet, internal tracker sheet
• Sourced and pitched brand-safe and brand-aligned creators influencers for a variety of campaigns including and provide research and PR-based justification
• Ad Code Management: Manage and distribute ad codes for TikTok as required for campaigns and inform client

Community Manager - SC Johnson Method; Mr’s Meyers at United Talent Agency (2023-11 – 2024-03)

• Gained ownership over posting on client’s socials daily; Posting to socials
• Ideated concepts for weekly posts and brand partnership social posts such as Coachella; Communicate regularly with UGC creators to make sure deliverables are reviewed, approved, and posted on time
• Sourced and pitched brand-safe and brand-aligned creators influencers for a variety of campaigns including SCJohnson and Fujifilm and provide research-based justification to Influencer Marketing Executive

Influencer Talent Operations Assistance - Jansport; Supermajority at United Talent Agency (2024-03 – 2024-05)

• Filled out ECM form on behalf of Influencer Marketing Executive
• Monitored activity during contracting phase

Influencer Talent Assistant - SC Johnson Method; Mrs. Meyer’s at United Talent Agency (2024-03 – 2024-11)

• Strategized creator deliverables with Influencer Marketing Executive in the negotiation phase
• Provided education to strategist and coordinators on CreatorIQ
• Assisted Strategist in metrics deck creation during wrap phase of campaigns

Junior Partner; Project Manager II & Community Management - SC Johnson method and Mrs. Meyer’s at JUV Consulting (2023-11 – 2024-03)

• Gained ownership over posting on client’s socials daily; Posting to socials
• Researched, sourced, and presented trends and metrics tracking to clients in weekly stand up; Present expertise in social listening, content creation, community management, copywriting, and content planning to client in weekly external calls
• Co-lead community engagement efforts such as moderating comments to enhance a positive brand image and foster audience connection; Helping to capture and compile IG Stories, IG Reels, and reposts
• Filled in for Senior Partner during their out-of-office days and worked on content strategy for a brand’s influencer campaign during Q3
• Oversaw community manager and copywriter for two SCJohnson brands prior to acquisition
• Assisted in metrics deck creation during wrap phase of campaigns
• Communicated regularly with internal team over Workplace Chat by Meta; Participated in live focus groups

Brand Management Assistant at Captiv8 (2022-06 – 2023-02)

• Gained an understanding of digital talent agents, giveaways, sweepstakes, CTAs, and trends
• Created client-facing content decks with C8 branding that feature live links to creator content from different campaigns including AMEX,:ratio, Unilever, Credit Karma
• Edited creator assets for social platforms on campaigns across various industries
• Provided support on projects in the digital campaign management process from pre-production, production, and post-production to wrap.

Post-Grad Production (Project Management) Intern at Code & Theory (2022-11 – 2022-12)

• Led a small project that entailed creating C&T branded presentations; Quelled disagreements within the project team
• Sat in on copywriting meetings to gain a holistic view of the production process from ideation to delivery and contributed to a 'naming' project
• Led scheduling through Google Cal invites, surveyed the project team for any changes in invites, created project timelines etc

Bachelor of Science in Communication with a concentration in Film Production, Minor in Business Management – University of New Haven, College of Arts and Sciences, West Haven, CT (2022-05)

Digital Marketing Fellowship – COOP Careers (2024-06)