Vic Veisbergs

Architecting scalable, enterprise CRM solutions for global organizations. Expertise in Flow automation with a proven track record of re-engineering legacy workflows to reduce operational friction by 30%. Trusted partner to executive leadership, Sales, Revenue Operations, IT, and Product teams, delivering stable and secure solutions that improve operational efficiency, data integrity, forecasting accuracy, and business visibility.

Skilled in leveraging Gearset to manage version control, streamline deployments, and maintain a reliable, audit-ready DevOps pipeline.

Building

Agentforce expertise to support secure, scalable deployment of autonomous AI agents aligned with enterprise initiatives.

Senior Salesforce System Administrator - SEI - Oaks, PA

(2022-01 - 2025-01)

Responsible for architecting and optimizing enterprise-scale Salesforce functionality to improve operational efficiency, data accuracy, and user productivity across global business units.

• Revenue Reporting Optimization: Improved Salesforce multi-currency revenue reporting accuracy by 20% by developing a scalable Flow automation that converted global currencies to USD using month-specific exchange rates tied to opportunity milestone dates.
• Case Management Automation: Delivered a 28% reduction in case-resolution cycle time by automating case creation, case updates, and email alerts to streamline cross-functional processes.
• Lightning UI/UX Optimization: Enhanced user productivity by reducing record-creation time by 25% through Lightning UI/UX optimization, including page layout redesign, conditional field visibility, and improved data-entry architecture aligned with Salesforce best practices.
• Enterprise Salesforce Onboarding & Configuration: Co-led Salesforce onboarding, configuration, and process alignment for five global business groups (+1,000 users), customizing profiles, permissions, page layouts, and sales processes to support scalable, enterprise-level operations.

Salesforce Business Analyst / System Administrator - Axalta Coatings Systems - Glen Mills, PA

(2018-01 - 2022-01)

Executed enterprise business analysis through process mapping, requirements gathering, and translating complex business needs into scalable technical specifications. Oversee strategic system delivery by implementing secure authentication, optimizing cross-platform integrations, and deploying automated workflows and forecasting capabilities that strengthen operational efficiency and provide leadership with clear, data-driven visibility.

• Global Single Sign-On Deployment: Spearheaded the rollout of Single Sign-On (SSO) for global Salesforce users across US, Canada, Europe and Asia, strengthening authentication security and improving enterprise-wide access management.
• Salesforce–ServiceNow Integration: Enhanced the Salesforce–ServiceNow integration supporting product development and formulation workflows, enabling streamlined milestone entry, tracking, and reporting throughout the product lifecycle.
• Product Pricing Workflow Design: Developed business specifications for a Salesforce-driven product price request model, enabling end users to submit pricing requests routed through automated approval paths and integrated with SAP for accurate downstream billing.

Salesforce Enterprise Administrator - Advance Central Services Inc. - Wilmington, DE

(2014-01 - 2018-01)

Deliver enterprise-level Salesforce administration by leading large-scale Lightning Experience migrations, architecting automation and Flow-driven process improvements, optimizing contract and document workflows, and building productivity-enhancing user experiences that strengthen data integrity, streamline operations, and support high-performance sales teams across global markets.

• Lightning Experience Migration: Collaborated with executive leadership to lead the Lightning Experience migration for 1,300+ users across 10 global markets, improving usability, performance, and long-term platform scalability.
• Automation & Flow Strategy: Leveraged Process Builder and Flows to automate complex opportunity-creation and lead-conversion logic, reducing manual data entry by over 30% and strengthening data integrity.
• Contract Automation & Document Workflow: Orchestrated a seamless Contract-to-Signature workflow using Conga and AdobeSign, automating PDF agreement generation and accelerating time-to-contract for sales and operations teams.

Senior Business Consultant / Salesforce Administrator - Aetna - Blue Bell, PA

(2008-01 - 2014-01)

Led enterprise Salesforce strategy by translating complex insurance business processes into scalable CRM solutions, delivering large scale implementations with Agile and Six Sigma rigor, and providing executive ready analytics that drove operational performance, pipeline visibility, and data driven decision making.

• Business Process Mapping & Requirements Translation: Documented and mapped complex insurance workflows, translating business processes into scalable CRM technical requirements that accurately supported day-to-day agent operations.
• Salesforce Implementations & Deployment: Co-led four major Salesforce implementations for Individual and Medicare business lines, applying Six Sigma and Agile methodologies to ensure on-time delivery and alignment with tele-sales and field-sales workflows.
• Business Intelligence & Executive Analytics: Developed a suite of executive-level dashboards focused on lead aging, fallout rates, and pipeline health, enabling leadership to identify performance gaps and take corrective action in real time.

MA Ed - Communications Media - Indiana University of Pennsylvania

BA - Art - Millersville University