Xanquanii Lee

Strategic and solution-oriented Business and Creative Strategist with 15 years of experience bridging the gap between B2B strategic development, business expansion, and brand execution. Proven track record of conceptualizing, building, and launching international brands from concept to launch, blending market research with hands-on asset creation. Fluent in Portuguese and conversational in Spanish.

Managing Director & Brand Architect at Lee International & LiBeleza (2014-01 – Present)

Lee International (Business Development): Provide strategic business development consulting services to companies focused on market expansion, including the creation of new product offerings, portfolio diversification, and new revenue opportunities. LiBeleza (Brand Development): Create and manage a multi-brand portfolio of cosmetic lines built from zero.

• Develop and execute plans and strategies based on customers' needs
• Identify and meet with stakeholders, fostering and maintaining relationships
• Manage projects to maintain timeliness and goals
• Build and deliver presentations and strategic decks to align partners, pitch new offerings, and win client buy-in
• Direct, manage, and collaborate with involved parties to achieve client's objectives
• Perform market and trends research and analysis
• Analyze vendor proposals, quotations, and service options to identify partnerships that best meet client objectives
• Negotiate contracts, pricing, and terms
• Develop brand concepts including defining target market, target concern, efficacy profile, product mix and key ingredients
• Define end to end product design, packaging selection, and label design
• E-commerce website and platform creation, management, and SEO optimization using Shopify, WooCommerce, and Nuvemshop
• Conceptualize and implement digital, print, and SEM ads and campaigns including promotions, and discounts
• Design digital and print marketing materials
• Produce social media content
• Photograph and edit product and promotional photos

International Business, Market and Sales Development Manager at MV Roberts (2012-01 – 2014-12)

• Created sales development strategies for different regional markets and outlets
• Designed sales development materials (presentations, marketing materials, and order forms)
• Visited and communicated with distributors regarding approaches and product mix for their market
• Assisted in organizing sales meetings and events
• Managed and delivered monthly and yearly forecast for Brazil importation
• Completed and analyzed pricing surveys to assist in creating pricing strategies
• Performed product and market analysis
• Led sales presentations for Namaste Laboratories

Administrative and Management Liaison at Namaste Laboratories (2012-01 – 2014-12)

• Directed, coordinated and reviewed activities in sales, service accounting, record keeping, receiving, and shipping operations
• Coordinated and developed local business plans
• Prepared and presented information concerning operational effectiveness and service levels to upper management
• Intercultural liaison to interface between Namaste, MV Roberts, and Brazilian counterparts
• Market research
• Development of promotional/marketing actions to support distributors, brokers, and salons
• Assisted in product registrations
• Administered and managed key strategic alliances and relationships
• Communicated and organized product importations with trading company

International Market Development and Operations Manager at Trends Beauty International (2009-01 – 2012-12)

Managed the Brisbane Australia branch, responsible for Australia and international markets.

• Responsible for sales development for the retail and professional markets in select markets
• Implemented sales, customer acquisition and retention strategies
• Researched and developed of appropriate initiatives for shops, salons, and distributors
• Managed warehouse and stock control
• Performed order invoicing, fulfillment, and shipping
• Forecasted trends and ordered from international suppliers
• Managed costing, pricing, discounting, and terms approval for shops, salons, and distributors
• Managed accounts receivable and accounts payable
• Selected and supervised staff for cargo handling and warehouse organization and control
• Created promotions, marketing materials, and order forms
• Fulfilled orders

Operations Intern at Trends Beauty International (2008-05 – 2008-07)

• Designed and executed a brand based first-in first out warehouse layout plan, optimizing storage efficiency and inventory rotation
• Spearheaded the implementation of a bar code driven warehouse control and inventory system
• Developed and maintained an electronic product and supplier database
• Trained employees as to the proper utilization of the system

Bachelor of Business Administration in International Business and Marketing – The George Washington University (2005-09)