Nerandren Reddy

Commercially driven Senior Operations Professional with over 10 years of leadership experience building, scaling, and optimising retail businesses across South Africa. A relentless focus on revenue performance, operational efficiency, and team accountability has consistently translated into measurable business outcomes — including taking a start-up Cell C branch to Top 3 national sales ranking within 6 months of launch. As the founder and owner of Deadline Barbers — South Africa's first high-speed barber shop concept — Nerandren brings a rare combination of corporate operational rigour and entrepreneurial commercial instinct.

This dual perspective makes him exceptionally well-suited to Senior Operations Manager, General Manager, or Business Development leadership roles in fast-paced, growth-oriented organisations.

Branch Manager at Cell C (2014-01 – Present)

Recruited to build and run a Cell C start-up branch from zero — accountable for all commercial outcomes, operational execution, people management, and customer experience. Grew the branch into one of the top-performing retail sites in the national Cell C network.

• Drove the branch from launch to Top 3 national sales ranking within 6 months — a result of rigorous target-setting, hands-on sales coaching, and a relentless commercial focus applied across a team of 8–10 staff members.
• Own end-to-end P&L accountability across all branch metrics: revenue, sales conversion, stock management, staffing costs, compliance, and customer satisfaction — reporting directly to regional leadership.
• Designed and implemented digital client engagement workflows that enabled national-scale remote sales, and unlocking revenue streams beyond the traditional walk-in model.
• Continuously optimise operational processes to reduce turnaround times, eliminate waste, and improve service quality — maintaining competitiveness in a fast-moving, price-sensitive telecoms retail market.
• Lead a full performance management cycle: set KPIs, run one-on-ones, manage underperformers, and develop high-potential staff — in a sector known for high staff turnover.

Founder & Business Owner at Deadline Barbers (2018-01 – Present)

Identified a gap in the South African grooming market and built a first-of-its-kind high-speed barber concept from the ground up — securing a prime retail location at Fourways Mall and establishing a profitable, operationally sound business alongside a full-time senior management role.

• Full financial ownership: built the business model, set pricing strategy, manage all budgeting, expense control, cash flow, and profitability tracking on an ongoing basis.
• Oversee all operational functions: daily staffing, scheduling, supplier relationships, service quality, and brand standards — that has driven strong repeat patronage and word-of-mouth growth.
• Built and positioned a differentiated brand in a competitive market — demonstrating the strategic vision that defines effective entrepreneurial leadership.
• Demonstrates the ability to successfully lead two profit-generating businesses simultaneously — a direct signal of exceptional capacity, commercial maturity, and operational self-sufficiency.

Sales Consultant at Cell C (2011-01 – 2014-12)

Credit Associate & Cash Office at Edgars Gateway / Boardmans The Glen (2009-01 – 2011-12)

Emergency Medical Services Training (BAA/BLS) at Netcare / Citimed (2007-01 – 2009-12)

Higher Certificate in Business Management – iQ Academy (2026-12)

National Senior Certificate – Verulam Secondary School (2005-12)