Mid-Enterprise Account Executive - Forge Strategy - Calgary, AB (Remote)
(2023-07)
- Achieved 158% of quota and closed 32% of qualified meetings.
- Generated $41,000 in MRR in first full month as Mid-Enterprise Account Executive.
- Closed over $750,000 USD in ARR within the first four months in the role.
- Sold monthly contracts of $1,500–$6,500 USD on primarily 6-month terms ($9,000–$39,000 USD total contract value), with select 12-month contracts valued up to $78,000 USD.
Director of Client Relations - Forge Strategy - Calgary, AB (Remote)
(2023-07)
- Managed six concurrent accounts across law, real estate, and construction verticals, owning full-cycle outbound strategy, campaign execution, and executive reporting.
- Improved cold email open rates from 25% to 48% through iterative A/B/C/D testing and continuous copy innovation, directly increasing qualified meeting volume.
- Implemented AI systems to streamline operations for the team, including an AI agent that runs sales coaching through automated demo review.
Inbound Sales Executive - Forge Strategy - Calgary, AB (Remote)
(2023-07)
- Booked an average of 60 qualified meetings per month from self-sourced cold outreach — sole owner of prospecting and discovery.
- Generated $6.4M in qualified opportunity value across 240 meetings booked in 4 months.
- Designed and scaled outbound systems using Apollo, Instantly, HeyReach, and Close.io.
Setter - Firefly Solar - Calgary, AB (Freelance)
(2025-01)
- Worked as a freelance setter for Firefly Solar, traveling to Peace River and Fairview, AB alongside regional lead Jake Montgomery to help the team set company records and win a Maple Door Award.
- Co-ran closing meetings with Jake Montgomery rather than shadowing, taking an active role in structuring and closing high-value residential deals.
- Peaked at $22,000 in commission over a 5-day trip — direct evidence of strong qualifying and discovery skills that set up clean, fast closes.
Sales Development Representative - CostCertified - Calgary, AB
(2022-02 - 2023-04)
- Executed 80+ cold calls daily with an 83% meeting show rate — consistently above team average.
- Ranked Top 3 SDR companywide for meetings booked and pipeline generated throughout tenure.
- Partnered with Account Executives to refine ICP targeting, qualification criteria, and handoff processes to improve downstream conversion.
Armoured Soldier - Canadian Armed Forces - Nationwide
(2020-02 - 2025-01)
- Built composure, leadership, and sound decision-making under pressure across a 5-year commitment — directly transferable to high-autonomy remote sales environments.
- Hand-picked by training leadership as second-in-command more often than any other candidate in the basic training class — the clearest signal of trust to lead.
Apprentice Electrician - Performer Electric - Calgary, AB
(2015-01 - 2019-01)
- Assisted licensed electricians with installation, maintenance, and troubleshooting of electrical systems across residential and commercial job sites.
- Installed and terminated wiring, conduit, panels, breakers, outlets, and lighting systems in compliance with the Canadian Electrical Code.
- Read blueprints and electrical schematics to plan and execute installations on new-build and retrofit projects.
- Performed diagnostics and repairs on electrical faults, ensuring code compliance and job site safety standards.
