Gene LeFevre

Self-motivated sales professional with 26 years of progressive media advertising sales and marketing experience. Thorough knowledge in the provision of client and sales services, account acquisitions and management. Proven success in building and nurturing a strong network of clients.

Skilled at negotiations, people relations, management, and conflict resolution. Adept at managing all phases of project life cycle, from needs assessment through implementation. Highly focused and results-oriented in supporting complex, deadline driven operations; able to identify goals and priorities and resolve issues in initial stages.

Experience developing and conducting sales training for employees. Possesses excellent written and verbal communications skills with an aptitude for public speaking, phone interaction and persuasive communication.

TEGNA, Inc., Local Sales Manager

Sep 2022 - Present

TEGNA, Inc., Major Account Sales Manager

Dec 2019 - Aug 2022

Develop and Execute Sales Strategy & Revenue Forecasting

Drive overall local ad revenue by setting targets, creating compelling packages, and adjusting tactics based on market analysis.

Lead and Coach the Sales Team

Recruit strong account executives, set clear quotas, and provide ongoing training/coaching to maximize performance.

Build & Maintain Key Client Relationships

Acquire new local advertisers and retain/expand existing accounts through consultative selling and data-driven insights.

Collaborate Cross-Functionally

Work closely with programming, marketing/promotions, digital, traffic, and finance teams to deliver integrated solutions and ensure smooth campaign execution.

Monitor Performance & Report Results

Track pipeline and campaign metrics in CRM/analytics tools; report progress to leadership and use insights to refine sales approaches.

Engage with the Local Community

Represent the station externally, fostering partnerships and sponsorships that both boost station presence and create value for advertisers.

Tribune Broadcasting, National Sales Manager

Dec 2013 - Dec 2019

Develop & Execute National Sales Strategy & Forecasting

Set and manage ambitious revenue targets for national advertising, design cross-market packages (broadcast + digital/streaming), and adjust strategy based on market intelligence and performance data.

Manage Major Accounts & Agency Relationships

Cultivate and negotiate with leading brands and national agencies, crafting bespoke, integrated campaigns that leverage the station’s and network’s multi-market reach.

Lead & Develop the National Sales Team

Recruit experienced national sales professionals, define clear roles and quotas, and provide ongoing coaching on large-scale consultative selling, negotiation, and cross-platform solutions.

Drive Analytics & Measurement for ROI

Oversee robust performance tracking, present insightful campaign measurement to clients/agencies, and use data-driven learnings to refine offerings and maintain competitive positioning.

Cross-Functional Coordination at Scale

Align with programming/content, digital/technology, finance/legal, and operations teams to ensure seamless delivery of complex, multi-market campaigns and compliance with all requirements.

Industry Engagement & Thought Leadership

Represent the station/network at key industry events (e.g., upfronts, trade shows), build strategic partnerships (e.g., streaming/data alliances), and contribute to thought leadership to elevate the station’s profile and attract national business.

Pace University, Lubin School of Business, Pleasantville, NY

Bachelor • Business Administration in International Management

Marketing Concentration, Criminal Justice minor, French minor