Rick Ley

Results-driven sales executive with more than 25 years of experience driving revenue growth through consultative selling, strategic business development, and account management. Proven success in building new business through cold calling, networking, and relationship management while consistently exceeding sales goals.

Experience selling to Fortune 500 companies, small businesses, and national accounts. Recognized for strong leadership, negotiation, presentation, and closing skills.

Sales Executive at Advanced Water (2023-01 – Present)

Sold commercial water filtration systems and ice machines to businesses throughout Southwest Florida, providing customized equipment solutions for offices, restaurants, healthcare facilities, and other commercial clients.

• Increased market share by 25% through strategic business development and targeted sales initiatives.
• Improved profitability by 20% by focusing on customer acquisition and account growth.
• Developed long-term relationships with commercial clients, increasing customer retention and repeat business.
• Created sales strategies that strengthened the company's competitive position throughout Southwest Florida.

Owner / Entrepreneur at Hometown Media Concepts (2015-01 – 2022-12)

• Developed and managed advertising partnerships with regional grocery store chains.
• Created in-store advertising campaigns that increased local business visibility and customer engagement.
• Partnered with Howard Hanna Real Estate to develop a New Homeowners Guide magazine connecting new homeowners with local service providers.
• Generated new business through consistent cold calling, networking, referrals, and prospecting.

National Account Manager at Victory Media Inc. (2011-01 – 2015-12)

• Sold integrated advertising solutions including print, digital, mobile, social media, and lead generation campaigns.
• Managed Fortune 500 companies and leading universities targeting military audiences.
• Conducted monthly business reviews using campaign performance metrics to maximize client ROI.
• Increased advertising revenue by 38%.
• Maintained sales pipeline and forecasting through Salesforce CRM.

Internet Account Manager at YellowPages.com (2008-01 – 2011-12)

• Consulted small and medium-sized businesses on SEO, SEM, mobile marketing, and online advertising strategies.
• Managed the entire sales cycle from prospecting through account retention.
• Ranked among the Top 50 Internet Account Managers nationally through consistent prospecting and sales performance.

Bachelor of Arts – California University of Pennsylvania