Shabriha Bashar

Results-driven Sales and Hospitality Professional with 7+ years of experience in hotel sales, convention services, and client relations within the Hilton portfolio. Proven track record of exceeding revenue goals, driving new business through strategic prospecting, and delivering exceptional event execution. Skilled in contract negotiation, budget management, social media marketing, and cross-functional collaboration.

Sales Manager - Hilton Los Angeles North/Glendale - Glendale, CA

(2023-03)

• Generate new business through outside sales calls, cold calling, and social media prospecting.
• Negotiate contracts and secure new accounts to drive revenue growth.
• Develop and distribute Banquet Event Orders (BEOs), event diagrams, and detailed specifications to internal departments.
• Manage client relationships from inquiry through post-event follow-up to ensure satisfaction and repeat business.
• Oversee event billing, collect deposits and final payments, and maintain accurate financial records.
• Prepare weekly performance reports and track monthly and quarterly goals using STS systems.
• Consistently exceed quarterly and monthly revenue targets by 30%; ranked #1 in the West Coast region.
• Manage hotel social media accounts to enhance brand visibility and engagement.

Sales Manager - DoubleTree by Hilton - El Segundo, CA

(2022-08 - 2023-02)

• Managed high-volume sales pipeline and executed strategic direct sales initiatives aligned with departmental revenue goals.
• Negotiated room rates and event space commitments using yield management techniques to maximize profitability.
• Developed proposals and contracts for large group bookings and social room blocks.
• Collaborated with finance and operations teams to manage budgeting and fund allocation.
• Adapted quickly in fast-paced environments, resolving last-minute event changes both remotely and onsite.

Convention Services Manager - Hilton Santa Monica Hotel & Suites - Santa Monica, CA

(2021-06 - 2022-08)

• Served as primary liaison between clients and hotel departments to execute meetings and events.
• Coordinated event logistics, guest room blocks, and contractual agreements.
• Managed event budgets and collaborated with finance teams to ensure profitability.
• Delegated operational tasks to ensure seamless event execution.
• Conducted post-event follow-ups to secure repeat and referral business.

Customer Service Representative - Noir Trading - Gardena, CA

(2020-10 - 2021-05)

• Partnered with regional sales representatives to ensure product quality assurance.
• Assisted designers and clients with detailed product information to support purchasing decisions.
• Processed daily financial transactions and maintained accurate payment records.
• Provided clear communication regarding policies, availability, and product performance.

Customer Relations Associate - Lakeshore Learning - Carson, CA

(2019-11 - 2020-04)

• Delivered high-quality customer support and maintained strong client relationships.
• Assisted customers with product selection and issue resolution.
• Processed payments and refunds with accuracy and efficiency.

Social Media Coordinator / Community Liaison - National Geographic - Riverside, CA

(2013-02 - 2015-06)

• Led community outreach initiatives via social media platforms.
• Managed public communications between project managers and community stakeholders.
• Produced environmental content and grew online engagement through Facebook campaigns.
• Participated in stakeholder meetings to gather feedback and strengthen community relations.

Bachelor of Arts - Public Policy - University of California, Riverside (2017)