Zach Palmer

Business, marketing, and operations leader with 15+ years of experience building growth systems, patient/customer engagement engines, and efficient operations across healthcare, dental, technology, and creative services environments. Known for connecting brand strategy, digital marketing, workflow redesign, communication systems, and hands-on technical support into scalable operating models.

Current

Operations & Marketing Lead at Alium Health, contributing to 2x company growth, 25% patient-volume growth, and 15% payroll efficiency through stronger marketing execution, phone/email responsiveness, internal systems, and patient-focused processes. Offers a director-level blend of growth marketing, operational discipline, people leadership, and service-minded execution.

Operations & Marketing Director at ALIUM HEALTH (2024-06 – Present)

Lead marketing strategy, patient communication operations, digital visibility, and internal systems for integrated primary care, behavioral health, TMS, Spravato, medication management, and health advocacy services.

• Accelerated company growth by 2x in just over one year by strengthening healthcare marketing strategy, campaign execution, local visibility, and patient-centered brand messaging.
• Expanded patient volume 25% through improved digital outreach, more responsive front-end communication, and clearer alignment between marketing, intake, and integrated-care services.
• Modernized phone system operations to improve call routing, responsiveness, and follow-through, enabling the organization to support higher patient demand with fewer missed communication opportunities.
• Stabilized email systems by refining deliverability, templates, engagement workflows, and staff communication practices across clinical, administrative, and marketing touchpoints.
• Reengineered internal workflows and staffing coordination to help operations run more efficiently while cutting payroll burden 15% without weakening patient support.
• Troubleshot help desk and system-access issues for cross-functional teams, preserving uptime, staff productivity, and continuity of patient-facing operations.
• Embedded the patient-experience mindset into marketing content, communication standards, and operational follow-up so patients felt informed, seen, and supported.
• Partnered with leadership to identify bottlenecks, prioritize scalable improvements, and connect business growth with compassionate, coordinated patient care.

Marketing & Brand Strategy Manager / Consultant at CYTECH CREATIVE (2015 – 2024)

Guide digital marketing, branding, SEO, website design, and creative execution for organizations seeking stronger visibility, client engagement, and campaign performance.

• Architected local SEO, brand identity, website design, and marketing collateral strategies for businesses seeking stronger visibility, positioning, and customer acquisition.
• Directed creative contributors across print, video, and web projects, converting complex client ideas into branded assets and digital experiences that improved conversion potential.
• Cultivated client relationships through consultative discovery, needs assessment, and service prioritization that translated business goals into executable marketing plans.
• Produced community engagement campaigns, communication plans, and promotional materials that strengthened brand consistency and workflow efficiency.
• Mentored employees and project contributors through deadline management, cross-training, and quality controls across concurrent client initiatives.

Operations Manager at DENTAL ART WEST (2014 – 2019)

Oversaw operational excellence for a dental practice/lab environment, managing teams, budgets, production flow, provider relationships, customer service, and process improvement.

• Managed day-to-day practice/lab operations, supervising 25-30 employees and administering annual budgets up to $600K across production, service, staffing, and issue resolution.
• Increased monthly revenue from approximately $15K to $40K-$50K within two years by aligning team performance, production flow, service quality, and growth priorities.
• Implemented process-improvement initiatives that reduced workflow errors by 20% and improved productivity, accountability, and cross-team communication.
• Compressed denture and crown turnaround from two weeks to five days, creating additional production capacity and strengthening provider/customer responsiveness.
• Strengthened relationships with dentists, dental assistants, office teams, and customers by serving as a trusted escalation point for urgent operational and service issues.
• Advanced through increasingly responsible positions within five years, reflecting consistent performance, trust, and operational leadership.

Social Media Manager at ENDURANCE INTERNATIONAL GROUP (2008 – 2015)

Led social media strategy, campaign delivery, executive communications support, web content coordination, traffic monitoring, and brand voice management for a technology-focused organization.

• Orchestrated social media campaigns across web and digital channels to raise brand awareness, increase traffic, and maintain a consistent executive-approved voice.
• Coordinated social activity with senior leaders, managing executive accounts and communications while protecting brand reputation and message consistency.
• Established benchmarks, reporting cadence, and performance-analysis methods to evaluate campaign effectiveness and sharpen content strategy.
• Boosted social media engagement 200% through improved targeting, audience analysis, content coordination, and publishing consistency.
• Governed full project life cycle for strategic marketing campaigns from concept through delivery, aligning scope, deadlines, stakeholder feedback, and execution.
• Resolved escalated issues on behalf of the CEO, COO, and VP-level leaders with diplomacy, urgency, and brand-sensitive communication.

Master of Business Administration (MBA) – University of Phoenix

Bachelor's Degree / Marketing Certificate Completion – University of Phoenix