Sales and Marketing Operations Administration at Adstra (2018-01 – 2026-12)
- Tech Stack Ecosystem Management: Own the end-to-end administration, configuration, and integration of the corporate revenue tech stack. Leverage current Tech Stack of Salesforce.com, HubSpot, Gong.io, Seamless.ai, and LeadIQ to streamline operations and eliminate cross-platform frictions.
- Data Governance & Hygiene: Spearhead comprehensive bulk data migrations and database cleanups. Restructured and corrected highly complex contact-to-account data relationships, which significantly improved reporting accuracy and restored overall database health.
- Process Optimization: Architected advanced management tools and automated reporting structures that provide real-time pipeline visibility, actively enabling client growth, expanding market share, and boosting team performance.
- Performance Evaluation: Partner with cross-functional leadership to design and execute internal feedback methodologies. Analyze system user adoption metrics to measure and evaluate the tangible internal ROI of sales intelligence platforms.
Director of Sales and Marketing Operations at Creative Drive (2016-01 – 2017-12)
- Salesforce Administration: Programmed and managed the enterprise Salesforce.com database to track and report leads, target prospects, and configure modern pipeline activity metrics for executive leadership.
- Platform Training & Adoption: Authored custom Salesforce.com training materials and step-by-step User Guides tailored for Sales, Marketing, and Operations divisions to accelerate user onboarding and platform adoption.
- Proposal Architecture & Pricing: Spearheaded pricing strategy, coordinated complex RFP responses, and maintained a centralized online RFP Response Library to streamline the business development lifecycle for top global brands.
- Cross-Functional Alignment: Partnered closely with sales, marketing, technology, and operations teams to establish unified digital asset presentation standards across a custom digital platform network servicing 150+ studios.
Director of Business Development, Digital Solutions Group at RR Donnelley (2003-01 – 2015-12)
Lead a team providing technical sales and workflow analysis support for RR Donnelley's Digital Solutions Group ($125MM.) Services include creative, photography, imaging, packaging and RRD-developed Digital Asset Management and workflow tools. Services enhanced and rebranded by acquisition and organic growth to include editorial content, automated e-mail marketing, content conversion, digital publishing solutions and interactive apps and web services.
- Technical Solution Engineering: Managed a 7-person team providing technical sales and operational workflow analysis across a major $125MM digital business segment.
- Enterprise Asset Architecture: Championed customer solutions architecture involving proprietary Digital Asset Management, automated e-mail marketing systems, digital publishing platforms, and interactive applications.
- Strategic RFP Leadership: Formed and led global, cross-functional technical teams to manage comprehensive customer RFI/RFP requests encompassing technical requirements definition, positioning, and framework design.
- Subject Matter Expertise: Acted as the primary corporate technical liaison and subject matter expert on digital solutions, client engagement, and content automation technologies for internal sales units and global corporate clients.
