Donna Hogan

Results-driven professional with 20+ years of experience in leadership, business development, and territory growth. Proven ability to foster long-term client relationships, drive account expansion, and deliver measurable value. Skilled in implementing strategic solutions, diversifying product offerings, and enhancing client experiences.

In my current role as INFRA Promotions and Merchandising Advisory Specialist, I leverage marketing and retail expertise, entrepreneurial experience, and relationship-building skills to help members maximize success using INFRA tools and programs, consistently driving sales and operational improvements.

Promotions and Merchandising Advisory Specialist at Independent Natural Food Retailers Assoc. (2025-05 – Present)

In collaboration with the INFRA team, encourage member retailers to maximize value from Promotional Programs (EDLP, INFRA Deals).

• Deliver on-site support for program onboarding as needed and/or reinforce orientation elements into each member situation while in store.
• Support staff and member retailers in implementing merchandising best practices by providing training, developing systems and documentation, and introducing innovative, forward-looking merchandising ideas.
• Complete Go Spot Check missions for verifying program compliance and discover ways to improve their experience with INFRA programs.
• Serve as a liaison between members and INFRA Central, representing their questions and concerns to drive effective communication and solutions that meet the members needs.
• Regularly collaborate with Member Business Advisors to share insights and provide strategic support, helping members overcome challenges in executing and succeeding with INFRA programs.

Senior Growth Specialist at Hartford Business Journal (2023-11 – 2024-12)

Provided personalized client support by creating quotes, proposals, and renewal contracts, acting as a trusted advisor to ensure timely, results-driven business promotion through print and digital media marketing.

• Developed and executed account plans aligned with revenue growth objectives, including effective renewal strategies to drive business success.
• Leveraged market insights and client relationships to identify opportunities and deliver customized marketing solutions.
• Collaborated with digital and print teams to ensure on-time delivery of projects, meeting all deadlines.
• Consistently exceeded sales targets through effective negotiation, proactive client engagement, and relationship-building.

Northeast Senior Territory Manager at Dirty Hands Brokerage (2021-02 – 2023-11)

• Led, motivated, and mentored the sales team to consistently meet and exceed individual and team sales objectives.
• Developed and executed strategic sales initiatives to drive revenue growth and expand the customer base.
• Prepare regular sales reports and presentations for senior management, providing insights into sales performance and trends.
• Identified market gaps using customized reporting and CRM tools.

Owner-CEO/ Business Development Consulting Firm at Start From Scratch (2009-07 – 2021-02)

• Led business development through networking and lead generation, building a robust and diverse long-term client portfolio.
• Designed and executed sales and marketing strategies to increase client visibility and engagement with their client base.
• Assisted startups with business growth through training and leadership development.

– Stonehill College